The Company
The Magic School Bus is owned by the Scholastic Corporation. Scholastic is an international children’s publishing and media company that was founded in 1920 (Scholastic, 2013). It is the “world’s largest publisher and distributor of children’s books and a leading provider of educational technology products and related services and children’s media. Scholastic creates quality books and eBooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home” (Scholastic, 2013, Overview, para. 1).
CEO and Team
The CEO of Scholastic is Richard “Dick” Robinson, the son of Scholastic’s founder, Maurice R. Robinson (Scholastic, 2014). Richard has been the CEO of Scholastic since 1975 and has expanded the business internationally (Scholastic, 2014). The annual revenue of Scholastic has flourished to $2 billon since Richard took charge (Scholastic, 2014). The team consists of eleven members, specializing in specific areas of the company (Scholastic, 2014). The CEO and team exude the capability and exhibit the experience to achieve success against all obstacles.
The Magic School Bus is owned by the Scholastic Corporation. Scholastic is an international children’s publishing and media company that was founded in 1920 (Scholastic, 2013). It is the “world’s largest publisher and distributor of children’s books and a leading provider of educational technology products and related services and children’s media. Scholastic creates quality books and eBooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home” (Scholastic, 2013, Overview, para. 1).
CEO and Team
The CEO of Scholastic is Richard “Dick” Robinson, the son of Scholastic’s founder, Maurice R. Robinson (Scholastic, 2014). Richard has been the CEO of Scholastic since 1975 and has expanded the business internationally (Scholastic, 2014). The annual revenue of Scholastic has flourished to $2 billon since Richard took charge (Scholastic, 2014). The team consists of eleven members, specializing in specific areas of the company (Scholastic, 2014). The CEO and team exude the capability and exhibit the experience to achieve success against all obstacles.
Marketability
The market size for this venture is massive. The Magic School Bus is heavily invested in educational topics regarding science, thus the target market for this product are children, with parents and educators in mind. This established venture represents information in a variety of ways (books, video, games, etc.), reinforcing concepts to learners. Thus, making The Magic School Bus a compelling investment.
Market Readiness
For Scholastic, The Magic School Bus is one of many products that helps maximize shareholder value. Scholastic continues to sell a variety of The Magic School Bus products in their online store and stores around the world. The episodes of the original series are currently on Netflix and Scholastic is paving a path to success by revamping this 90s hit with its upcoming CG animated series, The Magic School Bus 360 Degrees (Newswire, 2014). With 26 new episodes, the new series promises to “delight a new generation of young viewers, and like its predecessor, [and] will help kids around the world discover the magic and value of exploration and innovation” (Newswire, 2014, para. 4).
The market size for this venture is massive. The Magic School Bus is heavily invested in educational topics regarding science, thus the target market for this product are children, with parents and educators in mind. This established venture represents information in a variety of ways (books, video, games, etc.), reinforcing concepts to learners. Thus, making The Magic School Bus a compelling investment.
Market Readiness
For Scholastic, The Magic School Bus is one of many products that helps maximize shareholder value. Scholastic continues to sell a variety of The Magic School Bus products in their online store and stores around the world. The episodes of the original series are currently on Netflix and Scholastic is paving a path to success by revamping this 90s hit with its upcoming CG animated series, The Magic School Bus 360 Degrees (Newswire, 2014). With 26 new episodes, the new series promises to “delight a new generation of young viewers, and like its predecessor, [and] will help kids around the world discover the magic and value of exploration and innovation” (Newswire, 2014, para. 4).
References
Newswire, PR (2014, June 11). Scholastic Media’s The Magic School Bus Continues Legacy with The Magic School Bus 360 degrees, a new Netflix original series for kids. Retrieved from http://www.nasdaq.com/press-release/scholastic-medias-the-magic-school-bus-continues-legacy-with-the-magic-school-bus-360-degrees-a-ne-20140611-00109
Robinson, Richard [Photograph]. Retrieved from http://upload.wikimedia.org/wikipedia/commons/f/fc/Norman_Bridwell,_Richard_Robinson,_Deborah_Norville,_2011.jpg
Scholastic (2014). About Scholastic. Retrieved from http://www.scholastic.com/aboutscholastic/seniormanagement.htm
Scholastic (2013). Form 10-K: Annual Report. Retrieved from http://investor.scholastic.com/secfiling.cfm?filingID=930413-13-3986
Newswire, PR (2014, June 11). Scholastic Media’s The Magic School Bus Continues Legacy with The Magic School Bus 360 degrees, a new Netflix original series for kids. Retrieved from http://www.nasdaq.com/press-release/scholastic-medias-the-magic-school-bus-continues-legacy-with-the-magic-school-bus-360-degrees-a-ne-20140611-00109
Robinson, Richard [Photograph]. Retrieved from http://upload.wikimedia.org/wikipedia/commons/f/fc/Norman_Bridwell,_Richard_Robinson,_Deborah_Norville,_2011.jpg
Scholastic (2014). About Scholastic. Retrieved from http://www.scholastic.com/aboutscholastic/seniormanagement.htm
Scholastic (2013). Form 10-K: Annual Report. Retrieved from http://investor.scholastic.com/secfiling.cfm?filingID=930413-13-3986